Privacy Policy — zk7777

1 Introduction

This Privacy Policy (hereinafter "Policy") is issued by zk7777 (the "Operator", "Company", "We", "Us", "Our"), the operator of the online gaming platform accessible at https://zk7777.cam/ (the "Platform"). This Policy applies to all individuals who access, register on, or otherwise interact with the Platform (each a "User", "Player", "You").

We are committed to handling your personal data with care, transparency, and in accordance with our legal obligations. This Policy explains what personal data we collect, why we collect it, how we use and protect it, with whom we may share it, how long we retain it, and what rights you have in relation to it.

This Policy should be read together with our Terms & Conditions and our Responsible Gambling Policy. By registering an account or using the Platform, you acknowledge that you have read and understood this Policy.

2 Definitions

For the purposes of this Policy, the following terms carry the meanings set out below:

• "Personal Data" — Any information relating to an identified or identifiable natural person, including but not limited to name, email address, date of birth, financial information, and device identifiers.
• "Processing" — Any operation performed on Personal Data, including collection, recording, storage, use, disclosure, erasure, or destruction.
• "Data Controller" — The Operator, being the entity that determines the purposes and means of Processing of Personal Data collected through the Platform.
• "Data Processor" — A third party that processes Personal Data on behalf of the Operator under a data processing agreement.
• "KYC Data" — Identity and age verification documents submitted by a User, including CNIC, passport, proof of address, and liveness/selfie checks.
• "Cookies" — Small text files placed on a User's device by the Platform for functional, analytical, or tracking purposes.
• "Consent" — A freely given, specific, informed, and unambiguous indication of agreement to the processing of Personal Data for a stated purpose.

3 Data We Collect

We collect Personal Data from you in several ways: directly when you register or interact with the Platform, automatically through your use of the Platform, and in some cases from third-party service providers. The categories of data we collect include:

3.1 Registration & Account Data

• Full name as it appears on your identity document
• Date of birth
• Email address
• Username and hashed password
• Residential address (city, country)
• Mobile number (where provided)

3.2 Identity Verification (KYC) Data

• Copy of valid government-issued identity document (e.g., CNIC, passport)
• Proof of address documentation (e.g., utility bill, bank statement)
• Selfie or liveness-check image for identity matching
• Source-of-funds documentation where required under AML procedures

3.3 Financial & Transaction Data

• Deposit and withdrawal amounts and timestamps
• Payment method reference identifiers (not full card or account numbers)
• Transaction history and account balance records
• Currency denomination (PKR as displayed on Platform)

3.4 Technical & Usage Data

• IP address and approximate geolocation (country/city level)
• Device type, operating system, and browser version
• Session duration, pages visited, and features used
• Error logs and crash reports

3.5 Communications Data

• Records of live chat, email, or help-centre ticket correspondence with our support team
• Marketing communication preferences

3.6 Data Summary Table

4 Legal Basis for Processing

We process your Personal Data on the following legal bases, depending on the nature of the processing activity:

• Contractual Necessity: Processing required to enter into and perform our contract with you, including operating your Account, processing deposits and withdrawals, and providing gaming services.
• Legal Obligation: Processing required to comply with applicable laws and regulatory requirements, including KYC identity verification, AML monitoring, and fraud prevention.
• Legitimate Interests: Processing carried out in our legitimate operational interests, including platform security, fraud detection, technical performance monitoring, and business analytics — where such interests are not overridden by your fundamental rights.
• Consent: Where you have given explicit, informed consent — such as opting into marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5 How We Use Your Data

zk7777 uses the Personal Data we collect for the following purposes:

• Account Operations: Creating and maintaining your Account, processing login requests, and managing your Account settings and preferences.
• Service Delivery: Enabling you to place sports bets on Pakistan cricket (PSL, ICC, bilateral series), football, UFC, and access casino games including slots, table games, and live dealer products.
• Payment Processing: Processing deposits and withdrawals through the applicable payment channels and maintaining accurate financial records.
• Identity & Age Verification: Conducting KYC checks to confirm your identity, verify your age as 18 or above (or the higher minimum required), and ensure compliance with our Terms.
• Fraud & Security: Detecting and preventing fraudulent activity, unauthorised account access, money laundering, and other prohibited conduct outlined in our Terms & Conditions.
• Responsible Gambling: Monitoring account activity for signs of problem gambling behaviour and applying responsible gambling controls where appropriate, including in connection with self-exclusion requests.
• Customer Support: Responding to enquiries, resolving disputes, and managing communications with our support team.
• Platform Improvement: Analysing usage patterns and technical performance data to identify areas for improvement across the Platform's sports betting and casino offerings.
• Legal Compliance: Meeting our obligations under applicable laws, including responding to lawful requests from regulatory bodies or law enforcement agencies.
• Marketing (Consent Only): Where you have opted in, sending promotional communications about bonuses, new game releases, and sports betting markets relevant to Pakistan players. You may unsubscribe at any time.

6 Data Sharing & Disclosure

zk7777 does not sell, rent, or trade your Personal Data to unaffiliated third parties. We may share your data only in the following limited circumstances:

6.1 Service Providers

We engage third-party service providers to support Platform operations. These may include payment gateway providers, identity verification services, cloud hosting providers, analytics platforms, and fraud-detection services. All service providers are engaged under written data processing agreements that prohibit them from using your data for any purpose beyond the specific services they provide to us.

6.2 Legal & Regulatory Requirements

We may disclose Personal Data where we are legally required to do so, including in response to a court order, regulatory investigation, or lawful request from a law enforcement authority. We will, where lawfully permitted, notify you of such a disclosure.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or substantially all of the Operator's assets, your Personal Data may be transferred to the successor entity as part of that transaction, subject to that entity's commitment to honour the obligations set out in this Policy.

6.4 AML & Financial Crime Reporting

Where required under applicable anti-money laundering legislation, we may be obligated to report certain transactions or suspicious activity to the relevant financial intelligence unit or regulatory authority, without prior notice to you.

7 International Data Transfers

Given the international nature of online gaming operations, your Personal Data may be transferred to and processed in countries outside your country of residence, including countries that may not have data protection laws equivalent to those in your jurisdiction.

Where we transfer Personal Data internationally, we take appropriate safeguards to ensure that your data receives a level of protection consistent with this Policy. Such safeguards may include standard contractual clauses, data processing agreements with service providers, or other legally recognised transfer mechanisms.

By using the Platform, you acknowledge and accept that your Personal Data may be processed in jurisdictions outside Pakistan.

8 Data Retention

We retain your Personal Data for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy legal, regulatory, accounting, or reporting requirements. Retention periods are determined by the nature of the data and the purpose of processing:

After the applicable retention period, Personal Data will be securely deleted or anonymised so that it can no longer be linked to you.

9 Data Security

zk7777 implements a range of technical and organisational security measures designed to protect your Personal Data against unauthorised access, disclosure, alteration, and destruction. Our security infrastructure includes:

• TLS Encryption: All data transmitted between your device and our servers is encrypted using industry-standard Transport Layer Security (TLS), indicated by the HTTPS protocol in your browser.
• Data Encryption at Rest: Sensitive data fields, including passwords and KYC data, are encrypted using industry-standard algorithms when stored on our systems.
• Access Controls: Access to personal data is restricted to authorised personnel only, on a need-to-know basis, and subject to confidentiality obligations.
• Two-Factor Authentication: Account login supports two-factor authentication (2FA) to provide an additional layer of security against unauthorised access.
• Security Monitoring: We conduct regular security monitoring, vulnerability assessments, and audits to identify and address potential security weaknesses.

10 Cookies & Tracking Technologies

10.1 What Are Cookies

Cookies are small text files stored on your device by your browser when you visit a website. They help us recognise your device on subsequent visits, maintain session integrity, and gather analytical information about Platform usage.

10.2 Types of Cookies We Use

10.3 Managing Cookies

You can control non-essential cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling essential cookies may impair the functionality of the Platform, including your ability to log in or maintain a session. Disabling analytics cookies will not affect your ability to use Platform services.

11 Your Rights in Relation to Your Data

Subject to applicable law and the nature of the processing activity, you have the following rights in relation to your Personal Data held by zk7777:

To exercise any of these rights, please contact us using the details in Section 16. We will endeavour to respond within a reasonable timeframe. Note that certain rights may be limited where we are required by law to retain or process your data — for example, our obligations to retain transaction and KYC records for AML compliance purposes.

12 Protection of Minors

The Platform is strictly intended for adults aged 18 or above, or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect Personal Data from persons under the applicable minimum age. KYC verification is conducted in part to enforce this requirement.

13 Third-Party Links & Services

The Platform may contain references to or integrations with third-party services. This Policy applies solely to Personal Data collected and processed by zk7777 through the Platform. We are not responsible for the privacy practices of any third-party services, websites, or applications. We encourage you to review the privacy policies of any third-party services before providing them with your Personal Data.

14 Marketing Communications

Where you have given your explicit consent, we may send you promotional communications about bonuses, new games, sports betting markets (including Pakistan cricket and PSL T20 events), and platform updates. Such communications may be sent by email.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the "unsubscribe" link included in any marketing email
• Updating your communication preferences in your Account settings
• Contacting our support team and requesting removal from our marketing list

Withdrawing marketing consent will not affect the lawfulness of processing carried out before withdrawal, and will not affect service-related communications that we are required to send for account management purposes.

15 Amendments to This Policy

We reserve the right to update or amend this Privacy Policy at any time. Where changes are material, we will provide notice on the Platform or by email to your registered address. The effective date at the top of this document will be updated to reflect when the current version came into force.

Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the updated Policy. We recommend reviewing this Policy periodically to stay informed about how we handle your data.

16 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your Personal Data, please contact our support team:

For information about our terms of service, please review our Terms & Conditions. For responsible gambling support, visit our Responsible Gambling page.